Greg Hahn

Greg Hahn, Co-founder and Chief Creative Officer of Mischief, shares his journey from BBDO NY to launching one of the most innovative agencies today. He discusses the importance of taking creative risks and argues that playing it safe is actually the biggest risk of all. Hahn highlights memorable campaigns for clients like Tubi and Tinder, revealing how humor and unconventional strategies drive engagement. He emphasizes the need for a collaborative culture within agencies and reflects on the empowering nature of facing fears in creativity.

In this engaging talk, Greg Hahn, Co-Founder and CCO of Mischief @ No Fixed Address, shares his journey from a pandemic layoff to establishing a celebrated creative agency. The conversation highlights amusing celebrity encounters, including a hilarious haircut story involving Jennifer Aniston. Hahn candidly discusses the importance of resilience and fun in creativity, the balance of personal insecurities in the industry, and the unexpected lessons learned from charming t-shirt tales during the OJ trial. It's a vibrant exploration of creativity, leadership, and the magic of the advertising world.

Greg Hahn, Co-founder and Chief Creative Officer of Mischief@No Fixed Address, shares insights from his impressive career, previously leading BBDO NY to multiple accolades. He dives into the importance of building authentic relationships over transactional networking. Hahn discusses fostering trust in client relations through collaboration and bold ideas, like a unique pizza promotion. He also tackles the challenges of imposter syndrome and advocates for a playful, mischievous approach to advertising, exemplified by an innovative Super Bowl campaign.

Greg Hahn, co-founder and Chief Creative Officer of Mischief, dives into the transformative power of branding and creativity. He shares how the pandemic spurred his agency's rapid rise and how being underestimated can fuel success. The discussion also highlights the importance of authenticity in branding and the nuances of content creation on platforms like TikTok and YouTube. Hahn emphasizes collaboration in creative endeavors and reflects on the balance between short-term gains and long-term brand vision.

Greg Hahn, founder of Mischief agency, shares his journey from being laid off to starting his own agency. Topics include impactful campaigns at Fallon, creative content creation, career progression at BBDO, navigating layoffs, personal branding, and Tubi's marketing strategy during the Super Bowl.