Creating Memorable Campaigns through Authentic Content

Tubi, a client with a desire to increase brand awareness, partnered with Greg Hahn and his team at Mischief to rejuvenate their image. By focusing on the concept of 'rabbit holes', they aimed to capture the audience's attention through engaging and esoteric content. One standout initiative involved a Super Bowl hack that interrupted the broadcast, sparking conversations and showcasing Tubi's distinct offerings. Fueled by innovation and a willingness to take risks, this campaign exemplifies the power of creating authentic and memorable content.