Uncensored CMO
The Mischief mindset behind the most creative agency in the US with Greg Hahn
Aug 7, 2024
Greg Hahn, Co-founder and Chief Creative Officer of Mischief, shares his journey from BBDO NY to launching one of the most innovative agencies today. He discusses the importance of taking creative risks and argues that playing it safe is actually the biggest risk of all. Hahn highlights memorable campaigns for clients like Tubi and Tinder, revealing how humor and unconventional strategies drive engagement. He emphasizes the need for a collaborative culture within agencies and reflects on the empowering nature of facing fears in creativity.
01:07:20
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Quick takeaways
- Advertising should prioritize creativity over dullness, as uninspired campaigns significantly increase costs and fail to engage audiences effectively.
- Mischief was born from a pivot during a career setback, illustrating how adversity can spark innovative and playful approaches in advertising.
Deep dives
The Cost of Being Dull
Being dull in advertising carries a significant financial cost, as outlined in the discussion of the importance of creativity in campaigns. In the industry, it is recognized that engaging and interesting advertisements yield better results than uninspired ones. Brands that fail to capture attention often end up spending considerably more to achieve similar impact through repetition. Therefore, the idea is emphasized that brands cannot afford to be lackluster in their advertising efforts.
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