Uncensored CMO The Mischief mindset behind the most creative agency in the US with Greg Hahn
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Aug 7, 2024 Greg Hahn, Co-founder and Chief Creative Officer of Mischief, shares his journey from BBDO NY to launching one of the most innovative agencies today. He discusses the importance of taking creative risks and argues that playing it safe is actually the biggest risk of all. Hahn highlights memorable campaigns for clients like Tubi and Tinder, revealing how humor and unconventional strategies drive engagement. He emphasizes the need for a collaborative culture within agencies and reflects on the empowering nature of facing fears in creativity.
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Fired, Then Founded Mischief
- Greg Hahn got fired from BBDO in April 2020 and launched Mischief within weeks, officially on June 1st.
- He used the firing as a catalyst to build the agency he wanted to work at rather than dwell on the loss.
Dullness Is The Real Risk
- Being dull is the riskiest choice because indifference wastes media spend and fails to build fans.
- Creativity that provokes attention often outperforms safe, repetitive advertising.
Tubi Super Bowl Channel Prank
- For Tubi, Mischief ran a Super Bowl stunt that mimicked a channel switch to drive massive attention.
- The campaign increased viewership and sales dramatically, helping Tubi beat Disney that quarter.