Greg Hahn, co-founder and Chief Creative Officer of Mischief, dives into the transformative power of branding and creativity. He shares how the pandemic spurred his agency's rapid rise and how being underestimated can fuel success. The discussion also highlights the importance of authenticity in branding and the nuances of content creation on platforms like TikTok and YouTube. Hahn emphasizes collaboration in creative endeavors and reflects on the balance between short-term gains and long-term brand vision.
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question_answer ANECDOTE
Turning Crisis Into Opportunity
Greg Hahn was laid off during the pandemic and used it as an opportunity to start a new agency.
He views crises as chances to reinvent and improve creatively, rather than as setbacks.
insights INSIGHT
From Fear to Creative Offense
Advertising was stuck in a defensive mode driven by fear of loss.
Mischief was founded to play offense and have fun, shifting the mindset to winning and creativity.
insights INSIGHT
Brand as a Defensible Moat
Price and product features are not defensible competitive advantages.
A strong brand creates a defensible space in customers' minds and drives emotional buying decisions.
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"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications.
In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Recently Mischief was named 2023’s Agency of the Year by Adweek, Agency of the Year for a second time by Adage in 2024, Creative Agency of the Year by Adage and one one of the 20 most creative companies by GQ.
Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times."
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