Behind the Brand with Bryan Elliott

Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story...Check out Neuro here:https://neurogum.com/Support the show

If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at the car dealership again! RussFlipsWhips is one of the most popular automotive content creators on social media and he really shares all the secrets. Check out more of Russ' content here:https://www.tiktok.com/@russflipswhipsSupport the show

Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment.Check out their new book:https://kassandmike.com/the-bookWith a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world’s leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders.Kass and Mike have supported close to 100 early-stage startup founders. Special Thanks to our Sponsor!If you know me, I have a few key things in my pockets at all times. 1. My car keys…2. Some chapstick for sun protection 3. And chewing gum. The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck!That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.What makes it so special? Well, this gum does more than just freshen your breath. It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria. Plus, every single ingredient serves a purpose—right down to the natural sweeteners.Want to try it out? head to NathanandSons.com and get your favorite flavor. Use the code: Bryan - B-R-Y-A-N and get a great deal.Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.Want to try it out?  Just visit: WeFeedRaw.com and enter code :  “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Support the show

In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 locations across 10 countries. The company's meteoric rise, culminating in its recent acquisition by existing partner, commercial real estate giant CBRE, offers a masterclass in how to transform a startup into an industry leader."I believe everyone deserves to feel like they belong at work," says Anna Squires Levine, who joined the company in its early days and now serves as President alongside CEO Hodari. This simple yet powerful philosophy has become the cornerstone of Industrious's success, helping it attract everyone from small businesses and entrepreneurs to Fortune 500 companies.Special Thanks to our Sponsor!If you know me, I have a few key things in my pockets at all times. 1. My car keys…2. Some chapstick for sun protection 3. And chewing gum. The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck!That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.What makes it so special? Well, this gum does more than just freshen your breath. It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria. Plus, every single ingredient serves a purpose—right down to the natural sweeteners.Want to try it out? head to NathanandSons.com and get your favorite flavor. Use the code: Bryan - B-R-Y-A-N and get a great deal.Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.Want to try it out?  Just visit: WeFeedRaw.com and enter code :  “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Support the show

Seth Godin, a marketing legend and author, dives deep into the essence of branding versus mere logos. He illustrates how true brands create distinct identities that resonate with consumers, unlike indistinguishable hotel chains. Godin emphasizes the shift towards empathy-driven marketing, focusing on understanding customer beliefs and values. He also touches on the power of scarcity in enhancing product value, ultimately highlighting how authentic connections can revolutionize marketing strategies in the digital age.

Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web designer and SEO expert-- and eventually discovered blogging and Youtube. In 6 years he's built an Epic Gardening business https://www.epicgardening.com/  Special Thanks to our Sponsor!If you know me, I have a few key things in my pockets at all times. 1. My car keys…2. Some chapstick for sun protection 3. And chewing gum. The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck!That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health. Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.What makes it so special? Well, this gum does more than just freshen your breath. It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria. Plus, every single ingredient serves a purpose—right down to the natural sweeteners.Want to try it out? head to NathanandSons.com and get your favorite flavor. Use the code: Bryan - B-R-Y-A-N and get a great deal.Support the show

Chris Voss, a former FBI hostage negotiator and author of "Never Split the Difference," offers fascinating insights into negotiation tactics. He argues that conventional win-win approaches can be misleading and detrimental. Instead, Voss advocates for 'tactical empathy'—understanding the other party while holding firm to your own interests. He discusses the psychological aspects of negotiation, the importance of avoiding manipulation, and mastering strategies like mirroring to enhance outcomes. A must-listen for anyone looking to negotiate more effectively!

Welcome to the Wellness Era: Gyms are the New Third SpaceBehind the Brand with EOS FitnessThe pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off WiFi access during COVID-19, millions of remote workers, freelancers, and students lost their favorite hangout spots. But remember Jeff Goldblum’s quote from the movie Jurassic Park? “Life finds a way.” Yes, human nature can’t be kept in a vacuum–thus a new community hub has emerged to fill the void: the gym. But this movement is bigger than your workout. We are living in the wellness era. "After the pandemic, there's been this shift in how we view ourselves, our bodies, what we're putting in our bodies, what we're doing," says Shilpi Sullivan, Chief Marketing Officer of EOS Fitness. "And I think that's where the new third space really emerged."Listen to my full conversation with EOS CMO, Shilpi Sullivan on Youtube or wherever you get your podcasts like iTunes or Spotify. You can also search “Behind the Brand with Bryan Elliott” to catch up on previous episodes from some of the smartest people on the planet.Support the show

Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content." A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like? They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience. Hashemi now runs an agency called Snowball that helps brands and people with personal brands find the right mix of art & science to create hit shows that create influence, lead to sales and much more. If you're even the slightest bit in charge of a brand, I believe you'll love this value-packed episode and will to learn how to build your brand with video content in this episode of Behind the Brand with Bryan Elliott.Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.Want to try it out?  Just visit: WeFeedRaw.com and enter code :  “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Support the show

Hi everyone,If you're new here--welcome! It's my tradition to kick off the new year with this message about reinventing yourself.  I founded this show in 2008 headed into the Great Recession to solve my own problem of not knowing what to do about my struggling brand and start up. I started interviewing people I knew had the answers and the rest is history. Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. I do my best to decode these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Thank you for being part of our story!-BryanSupport the show