Behind the Brand with Bryan Elliott cover image

Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer

Behind the Brand with Bryan Elliott

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Navigating Creative Success in Advertising

This chapter explores the unexpected rise of a creative agency during the pandemic and the shift in perceptions about independent agencies. The speakers emphasize the importance of targeting the right audience, using strategic branding, and leveraging data tools for effective marketing. Through case studies and personal insights, they showcase how embracing creativity and aligning client relationships can lead to success in a competitive landscape.

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