Behind the Brand with Bryan Elliott cover image

Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer

Behind the Brand with Bryan Elliott

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Rebranding Challenges and the Importance of Long-Term Vision

This chapter explores the rebranding of HBO Max and the potential risks of distancing from the iconic HBO brand. The speakers emphasize the need for clarity in agency identity and caution against prioritizing short-term profits over long-term brand equity.

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