Chris Beresford-Hill, Chief Creative Officer of the Americas at BBDO Worldwide, discusses coming up with great ideas in advertising, cold emailing Mark Cuban, doing naughty things, negotiating with bosses and clients, and the power of a stolen Snickers. He shares the importance of positive constraints and crafting a well-crafted subject line, as well as the value of seeking advice, pushing boundaries, and asking questions in the creative process. He also talks about the process of crafting memorable ad ideas and the impact of effective communication in advertising.

Join creative minds Marques Gartrell, co-CCO of Wieden+Kennedy, Jonny Bauer, CEO of Fundamentalco, Chris Beresford-Hill, CCO of BBDO, and Laura Rowan, chief strategy officer at W+K, as they dive into the future of ideas in advertising. They explore the evolution of storytelling, the impact of emotional narratives, and the role of strategic collaboration in creativity. The discussion highlights the balance between originality and simplicity, the transformative power of innovation, and the importance of connecting authentically with audiences.

Chief Creative Officer of TBWA\Chiat\Day New York, Chris Beresford-Hill, discusses his career, working with athletes on commercials, transitioning to a new agency, the importance of listening and improvising, a favorite failure from working with Napster, and the importance of difficult experiences for creative growth.