Chris Beresford-Hill

Chris Beresford-Hill, Chief Creative Officer at BBDO Worldwide, discusses his impressive journey in advertising, having shaped brands worth over $1 trillion. He shares hilarious Super Bowl ad stories and insights on nurturing creativity under pressure, emphasizing the balance between spontaneous ideas and strategic thinking. Chris reveals the power of networking, effective cold emailing, and his father-son adventures that fueled his passion. He also delves into the dynamics of collaboration versus isolation in the creative process.

Chris Beresford-Hill, the Worldwide Chief Creative Officer at BBDO, shares insights from his impressive career in advertising. He emphasizes the art of writing effective cold emails, highlighting the need for specificity and authenticity. Chris discusses the importance of taking responsibility for one’s career and the value of nurturing connections through shared meals. He reflects on the creative risks taken during Super Bowl campaigns, his journey from junior copywriter, and the cultural transformations that follow major setbacks. A must-listen for aspiring creatives!

Join creative minds Marques Gartrell, co-CCO of Wieden+Kennedy, Jonny Bauer, CEO of Fundamentalco, Chris Beresford-Hill, CCO of BBDO, and Laura Rowan, chief strategy officer at W+K, as they dive into the future of ideas in advertising. They explore the evolution of storytelling, the impact of emotional narratives, and the role of strategic collaboration in creativity. The discussion highlights the balance between originality and simplicity, the transformative power of innovation, and the importance of connecting authentically with audiences.