On Strategy Showcase
Live from New York: The Future of Ideas
Nov 12, 2024
Join creative minds Marques Gartrell, co-CCO of Wieden+Kennedy, Jonny Bauer, CEO of Fundamentalco, Chris Beresford-Hill, CCO of BBDO, and Laura Rowan, chief strategy officer at W+K, as they dive into the future of ideas in advertising. They explore the evolution of storytelling, the impact of emotional narratives, and the role of strategic collaboration in creativity. The discussion highlights the balance between originality and simplicity, the transformative power of innovation, and the importance of connecting authentically with audiences.
01:14:56
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Quick takeaways
- The podcast emphasizes that many current ideas in advertising are adaptations of existing concepts, leading to concerns about originality and innovation.
- Panelists highlight the challenge of communicating innovative ideas to clients with outdated perceptions, advocating for clearer education to foster collaboration.
Deep dives
The Concept of the Future of Ideas
The podcast highlights a critical discussion about the evolving nature of ideas within the advertising industry. It emphasizes that many ideas currently circulating may not be original but rather adaptations of existing concepts that have been reshaped to fit modern contexts. The panelists express concerns that some of the best ideas are either not being generated or are prematurely dismissed, leading to a lack of innovation. They note that the criteria for what constitutes a 'great idea' have shifted over the past few years, and agencies are still trying to define what these new ideas should look like in this rapidly changing environment.
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