On Strategy Showcase Live from New York: The Future of Ideas
Nov 12, 2024
Join creative minds Marques Gartrell, co-CCO of Wieden+Kennedy, Jonny Bauer, CEO of Fundamentalco, Chris Beresford-Hill, CCO of BBDO, and Laura Rowan, chief strategy officer at W+K, as they dive into the future of ideas in advertising. They explore the evolution of storytelling, the impact of emotional narratives, and the role of strategic collaboration in creativity. The discussion highlights the balance between originality and simplicity, the transformative power of innovation, and the importance of connecting authentically with audiences.
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Nike's Impactful Campaign
- Chris Beresford-Hill found Nike's "It's Not for Everyone" campaign refreshing.
- It resonated with a mass audience through a provocative message, reminding him of advertising's power.
Subversive Pop-Tart Bowl
- Marques Gartrell loved the subversive Pop-Tart Bowl campaign.
- Despite its clear advertising nature, it felt authentic and resonated with the internet's weirdness.
Evolving Shape of Ideas
- The shape of ideas has changed, with execution possibilities becoming almost infinite.
- Storytelling remains crucial, but connecting with fragmented audiences requires adapting the idea's form.