Jonny Bauer

Jonny Bauer, founder of Fundamental Co. and former Chief Strategy Officer at Droga5, shares insights on leveraging brand as a powerful asset. He discusses his transformation of the Axe brand and the strategic lessons learned during his move from advertising to private equity. Jonny emphasizes the importance of aligning marketing with business strategy and offers tips for gaining CEO buy-in. He also shares compelling case studies showcasing brand-led growth and the necessity of embedding branding in the P&L for sustained success.

Join creative minds Marques Gartrell, co-CCO of Wieden+Kennedy, Jonny Bauer, CEO of Fundamentalco, Chris Beresford-Hill, CCO of BBDO, and Laura Rowan, chief strategy officer at W+K, as they dive into the future of ideas in advertising. They explore the evolution of storytelling, the impact of emotional narratives, and the role of strategic collaboration in creativity. The discussion highlights the balance between originality and simplicity, the transformative power of innovation, and the importance of connecting authentically with audiences.