11min chapter

On Strategy Showcase cover image

Live from New York: The Future of Ideas

On Strategy Showcase

CHAPTER

Innovation and Transformation in Marketing

This chapter examines the role of new companies and celebrity-driven brands in driving meaningful change within the marketing landscape. It discusses the challenges of innovating ideas amidst evolving cultural trends and the necessity for brands to resonate authentically with their audiences. The speakers reflect on the importance of adapting strategies in response to shifting consumer dynamics while navigating the complexities of approval processes in the advertising industry.

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