The SaaSiest Podcast 105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!
Oct 3, 2023
Jacob Top Møller, Founder of Top Møller Venture & Consult, discusses MEDDIC and its relevance in the SaaS industry. Topics include: what MEDDIC stands for, how it differs from other sales methodologies, who can benefit from it, how to implement MEDDIC, and the pros and cons. Tune in to learn how MEDDIC can impact your organization's revenue team.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Background and Experience in the IT Industry
02:39 • 19min
The Importance of Reaching the Right People and Potential Champions
21:13 • 3min
Focusing on Business Impact and the Value Pyramid Framework
23:50 • 3min
The Role of MEDDIC in PLG-Driven Companies
26:39 • 14min
Importance of Identifying the Champion and Tailoring Framework to Buying Process
41:03 • 4min