3min chapter

The SaaSiest Podcast cover image

105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!

The SaaSiest Podcast

CHAPTER

Focusing on Business Impact and the Value Pyramid Framework

This chapter discusses the importance of focusing on the impact on the business during a sales conversation. It introduces the value pyramid framework and explains how to create a new business meeting with a potential champion in the room.

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