Importance of Identifying the Champion and Tailoring Framework to Buying Process

In this episode, we speak with Jacob Top Møller, Founder, Top Møller Venture & Consult, about MEDDIC and why it has grown so popular in the SaaS industry!

In particular, we dig into the inner concepts of MEDDIC and what it really means to run this methodology in your revenue team:  

- What does MEDDIC stand for?
- How is it different from other sales methodologies? 
- Who is it for?
- How do you start with MEDDIC?
- What are the Pros and Cons of the methodology and pitfalls to be aware of?

These are some of the many topics we address with Jacob. Tune in to learn about MEDDIC and how it may be relevant for your organization too.