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14min chapter
105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!
The SaaSiest Podcast
The Role of MEDDIC in PLG-Driven Companies
This chapter explores whether the MEDDIC sales methodology is applicable to Product-Led Growth (PLG) companies. While PLG allows customers to start their journey with the product, touch points with the customer may still require a sales motion like MEDDIC. Zoom is used as an example of a PLG company with a sales team for complex enterprise sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode