3min chapter

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105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!

The SaaSiest Podcast

CHAPTER

The Importance of Reaching the Right People and Potential Champions

This chapter emphasizes the importance of effectively targeting the right audience with the right message in PR, and introduces My News Desk as a helpful PR platform. The speakers also discuss the significance of identifying potential champions within customers' businesses who have decision-making power and influence.

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