Marketing Dilemmas B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
Jul 30, 2024
Delve into the concept of 'big rocks' in marketing and how substantial content can reshape campaigns. The discussion highlights innovative marketing strategies that engage decision-makers while promoting brand awareness. Learn about the balance of creativity and execution through successful team-driven campaigns. Discover unique book launch tactics involving online platforms and influencer partnerships, as well as the importance of measuring success with relevant metrics. Finally, uncover how qualitative feedback can inform and enhance marketing efforts.
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Redefining Big Rocks
- Define your "Big Rock" as a campaign or asset driving your content strategy.
- It can be anything from a book to a course, addressing a business goal.
Evolving Big Rock Strategy
- Cognism's Big Rock campaigns now address specific business challenges.
- These larger campaigns break away from "always-on" content, like Alice de Courcy's book.
CMO Diary Success
- Cognism's CMO Diary, a repurposed collection of Alice de Courcy's LinkedIn posts, proved successful.
- It attracted a wider audience and increased Cognism's brand awareness.