AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Loop
B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
Jul 30, 2024
Delve into the concept of 'big rocks' in marketing and how substantial content can reshape campaigns. The discussion highlights innovative marketing strategies that engage decision-makers while promoting brand awareness. Learn about the balance of creativity and execution through successful team-driven campaigns. Discover unique book launch tactics involving online platforms and influencer partnerships, as well as the importance of measuring success with relevant metrics. Finally, uncover how qualitative feedback can inform and enhance marketing efforts.
49:44
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Cognism redefines 'big rock' campaigns to include diverse content forms, enhancing audience engagement and driving business goals effectively.
- The company's collaborative restructuring fosters cross-functional teamwork, enabling the development of targeted content that addresses significant business challenges.
Deep dives
Understanding Big Rocks in Content Strategy
Big rocks refer to significant campaigns or assets within a content strategy that help drive overall business goals. Traditionally seen as large reports or e-books in the B2B marketing landscape, the definition has evolved to encompass various forms, including courses and targeted content addressing specific challenges. Cognizum has transitioned to a demand generation strategy where big rocks now serve as essential tools for engaging target audiences more effectively. By focusing on the overarching purpose behind these creations, they aim to produce content that not only adds value but also boosts awareness of their brand.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode