B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
Marketing Dilemmas
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Measuring Success: Metrics for Big Rock Campaigns
This chapter explores the key metrics for evaluating 'big rock' campaigns in B2B marketing, focusing on audience engagement and content optimization. It also introduces the Hockey Stack tool for analyzing engagement and enhancing strategic planning.
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