B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
The Loop
Innovative Marketing Campaigns: Balancing Creativity and Execution
This chapter explores the ideation and development processes behind impactful marketing campaigns, highlighting the role of teamwork and innovative thinking. Successful examples like the CMO Diary and Fixture Funnel illustrate the significance of aligning creative concepts with company goals. The discussion emphasizes the integration of audience feedback and effective content formats to enhance marketing strategies.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
