B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
The Loop
Strategic Launch Tactics for Book Promotion
This chapter explores innovative distribution methods and marketing strategies for a successful book launch, particularly focusing on leveraging online platforms and influencer partnerships. It highlights the significance of psychological principles in creating desirability and optimizing content for both visibility and audience engagement.
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