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4min chapter
B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
The Loop
Intro
This chapter explores the concept of 'big rocks' in marketing, focusing on substantial content pieces that shape strategic campaigns. The speakers highlight the evolution of demand generation strategies and the role of these initiatives in achieving business objectives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode