B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
Marketing Dilemmas
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Intro
This chapter explores the concept of 'big rocks' in marketing, focusing on substantial content pieces that shape strategic campaigns. The speakers highlight the evolution of demand generation strategies and the role of these initiatives in achieving business objectives.
Transcript
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