B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
The Loop
Intro
This chapter explores the concept of 'big rocks' in marketing, focusing on substantial content pieces that shape strategic campaigns. The speakers highlight the evolution of demand generation strategies and the role of these initiatives in achieving business objectives.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
