B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
Marketing Dilemmas
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Valuing Qualitative Feedback in Marketing Campaigns
This chapter explores how qualitative feedback can shape marketing campaigns, particularly through the successful 'Same Way Diary' initiative. It emphasizes the balance between quantitative metrics and the valuable insights from qualitative responses in measuring project success.
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