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11min chapter
B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
The Loop
Harnessing Big Rocks in Marketing
This chapter explores the strategic execution of significant marketing initiatives, known as 'big rocks', aimed at engaging key decision-makers and building brand awareness. It emphasizes the evolution of campaign management from narrow persona-focused approaches to more collaborative and regionally flexible strategies that effectively address business needs.
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