Product Growth Podcast Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel
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Jan 31, 2025 Pierre Herubel, a B2B content expert with a massive LinkedIn following, dives into effective content strategies and social selling. He explains why infographics reign supreme in B2B content and shares key elements for developing a robust content strategy. The conversation highlights the importance of personalized outreach, engaging carousel posts, and leveraging lead magnets for SaaS growth. Pierre also emphasizes balancing work-life in Bangkok while managing a diverse creator business, maximizing authentic engagement on LinkedIn.
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B2B Content Strategy
- Start with a strong business strategy, then turn it into a content strategy.
- Plan content distribution, formats, and create connections between pieces.
Content vs. Product Strategy
- Content strategy differs from product strategy by focusing on broader audience engagement, not just the ICP.
- Engage a wider audience to reach your ICP effectively, while maintaining authority.
Content Planning
- Understand customer journeys and identify patterns in their buying process.
- Create specific content addressing needs at each stage, from discovery to purchase.
