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Product Growth Podcast
Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel
Jan 31, 2025
Pierre Herubel, a B2B content expert with a massive LinkedIn following, dives into effective content strategies and social selling. He explains why infographics reign supreme in B2B content and shares key elements for developing a robust content strategy. The conversation highlights the importance of personalized outreach, engaging carousel posts, and leveraging lead magnets for SaaS growth. Pierre also emphasizes balancing work-life in Bangkok while managing a diverse creator business, maximizing authentic engagement on LinkedIn.
02:02:39
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Quick takeaways
- Infographics are essential for effective content strategy in B2B, allowing for quick idea expression and audience engagement.
- A strong B2B content strategy must align with business objectives by defining customer profiles and mapping their journey.
Deep dives
The Power of Infographics in Content Strategy
Infographics have become a vital tool for enhancing content strategy, especially for B2B businesses. Pierre Arubel's ability to convey complex ideas quickly through infographics has been instrumental to his success on LinkedIn. He began using this format in June 2023, leveraging a decade of design experience, and saw a significant increase in followers shortly thereafter. Infographics not only allow for rapid idea expression but also engage audiences more effectively than traditional text-based content.
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Listen to the best highlights from the podcasts you love and dive into the full episode