20min chapter

Product Growth Podcast cover image

Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel

Product Growth Podcast

CHAPTER

Leveraging LinkedIn for Authentic Engagement

This chapter explores the dynamic use of LinkedIn for building professional connections and hiring talent through authentic storytelling and personal branding. The speakers share strategies for sourcing candidates, emphasizing the importance of transparency and relatability in marketing and recruitment. They also discuss effective content creation principles and the ways influential creators engage and educate their audiences on social platforms.

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