Your tactical guide to dominate LinkedIn with scalable content strategies, B2B social selling, and exponential audience growth with Pierre Herubel (125K+ on LinkedIn).
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Brought to you by:
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We're covering:
Preview – 00:00:00Why
Infographics Are the Main Content Format – 00:02:09
Key Elements of a B2B Content Strategy – 00:03:12
Content Strategy vs. Product Strategy – 00:07:21
The Best Format for a Content Strategy – 00:09:05
Data Points for Evaluating a Content Strategy – 00:12:55
Following a Specific Funnel? – 00:17:25
How the Whole Content Ecosystem Works – 00:20:44
Commoditized vs. Proprietary Offers – 00:24:18
Creating a Strong Offer for a SaaS Product – 00:28:06
Building the Right Team to Execute a Content Strategy – 00:34:51
How Content Amplifies Founder-Led Sales – 00:39:00
Common Mistakes Companies Make with Outreach Messages – 00:43:20
Types of LinkedIn Posts That Perform Well – 00:46:59
Using AI to Create Content – 00:50:08
Creating a 99-Page Carousel in 20 Minutes – 00:54:56
Using Canva to Design Great Graphics – 00:59:27
What Goes in an Infographic vs. Hook vs. Main Post – 01:03:15
How to Create a Compelling Hook – 01:06:22
How to Effectively Finish Your Post – 01:09:57
How SaaS Businesses Can Use Lead Magnets – 01:14:29
Repurposing vs. Reposting Content – 01:18:04
The Role of Consistency on LinkedIn – 01:20:17
How He Went from Zero to 130K Followers – 01:22:35
How to Write Authority Content – 01:28:02
Writing Hooks for Infographics – 01:29:56
Revenue Drivers and Breakdown – 01:32:56
Managing Time as a Creator – 01:38:58
Why He Lives in Bangkok – 01:40:06
Key Learnings from His Successful Course Launch – 01:41:05
Favorite Places to Hire Talent – 01:44:56
Favorite Book Recommendations – 01:47:20
Psychological Biases You Need to Know – 01:48:44Top LinkedIn Creators to Follow – 01:54:35
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Where to find Pierre:
LinkedIn
Free Course
Website
Newsletter
YouTube
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Email productgrowthppp@gmail.com to discuss advertising or guest opportunities.
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We have some great podcasts coming from Dr. Nancy Li (Fmr Director of PM; Founder, PM Accelerator), Marily Nika (AI PM at Google, Former Meta), and Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce).
I’m so excited to share them with all of you.
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