15min chapter

Product Growth Podcast cover image

Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel

Product Growth Podcast

CHAPTER

Mastering Infographics and Content Strategy

This chapter explores the fundamentals of designing effective infographics using Canva, highlighting essential design principles such as margins, color palettes, and typography. It emphasizes the importance of concise writing and effective content strategies, particularly for engaging social media audiences on platforms like LinkedIn. Additionally, it discusses the balance between authority and brand content, proposing a framework to optimize engagement and communicate key messages clearly.

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