16min chapter

Product Growth Podcast cover image

Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel

Product Growth Podcast

CHAPTER

Crafting a Winning Content Strategy

This chapter explores the fundamental aspects of developing a successful content strategy for product marketing, focusing on tailoring content to both an Ideal Customer Profile and a wider audience. It highlights the significance of adherence to content pillars, the customer journey, and the necessity for continuous evaluation of the strategy based on company growth. Additionally, it examines the interplay of email marketing and LinkedIn, advocating for a content ecosystem that prioritizes authority and trust to drive sales.

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