#14909
Mentioned in 1 episodes
The copywriter's handbook
Book • 1985
Robert W. Bly's "The Copywriter's Handbook" is a comprehensive guide to writing effective copy for a wide range of media, including ads, brochures, sales letters, and more.
The book provides a practical and systematic approach to copywriting, covering topics such as headline writing, body copy development, and persuasive techniques.
Bly's clear and concise writing style makes the book highly accessible to both novice and experienced copywriters.
The book's enduring popularity is a testament to its practical value and enduring usefulness.
It's an indispensable resource for anyone involved in copywriting.
The book provides a practical and systematic approach to copywriting, covering topics such as headline writing, body copy development, and persuasive techniques.
Bly's clear and concise writing style makes the book highly accessible to both novice and experienced copywriters.
The book's enduring popularity is a testament to its practical value and enduring usefulness.
It's an indispensable resource for anyone involved in copywriting.
