Guy Kawasaki's Remarkable People Seth Godin: Marketing god, Blogger, and Author
4 snips
Oct 27, 2021 AI Snips
Chapters
Transcript
Episode notes
Marketing Is Generous Work
- Marketing is the generous work of doing work that matters for people who care.
- It includes product, production, community, network effects and the story you tell when you engage.
Targeted Ads Are Announcements, Not Magic
- Facebook-style targeting is announcement-based and strips privacy, but most ads are terrible and don't pay for themselves.
- Advertisers interrupt the wrong people or lie, so ads fail despite platform power.
Don't Target The Middle
- Avoid building average stuff for average people because there's no room for the middle anymore.
- Make products that specific groups see themselves in and care enough to talk about.