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Seth Godin: Marketing god, Blogger, and Author

Guy Kawasaki's Remarkable People

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Are We Adding Peas?

Marketing is not advertising. That's an all encumbansing definition of markand. Now marketing is the generous work of doing work that matters for people who care, and making a change for them and with them. The innernet is about what people say when they talk about you. You're going to build a great brand with the network effect and with innovation and with community.

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