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Seth Godin: Marketing god, Blogger, and Author

Guy Kawasaki's Remarkable People

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Canoes - I'm Going to Buy the Dovetailed Machine, and So Are Four Thousand Other People

There are people, if you look on you two not hard to find, who have a hundred thousand followers. That sort of influencer can change the way a product shows up in the market. In an area like cos etics or sports nutrition, where they're hard to tell apart, no one's really an expert. And certain people have made it work for a long time, martha stewart or opera. But it's not as juicy a category as some people think.

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