Seth Godin: Marketing god, Blogger, and Author
Guy Kawasaki's Remarkable People
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Iain't Paying You to Be a Mercedes Brand Ambassador
When you sign up to be mercedes bensbran ambassador, you cannot use anybody else's card. The columbia record club had this problem. They would run these ads in the sunday magazine and it said, pick any 12 records, get em all for a penny. And so what they're doing is they're measuring something that's not worth measuring. When amateurs do direct marketing, they measure the wrong stuff.
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