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Seth Godin: Marketing god, Blogger, and Author

Guy Kawasaki's Remarkable People

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Are Soco Glasses a Good Idea?

The vast majority of companies and people have a socal product. So then is the solution to fix the product or find a segment that doesn't care if you have a soca product? I think we got to look at what the word soso means. If you love wine, you could say cup cake is terrible. It's one of the most popular wines in the united states cause the people who drink it don't think it so. The right people don't think mediocrity is mediocre. Make something that comes with a story, or a community, or a network of fact or a conversation that i am willing to wait in line to get.

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