Guy Kawasaki's Remarkable People cover image

Seth Godin: Marketing god, Blogger, and Author

Guy Kawasaki's Remarkable People

00:00

What Is the Thinking Behind the 50 Pound Book?

When i did my first kickstarter, my idea was to explore kick starter and push barnes and noble to pay attention to my book that i wanted to write. So the kickstarter went great, but i needed a prize for the highest level. At the last minute, i made up this idea, which is the best of my blog,. An oversized book of 500 thousand s, best of my book. And cause it had to get printed in china, cause it's too big, no printer in the entire united states was capable of printing a book that big. I only made three thousand of them, and i only sent it to people i love.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app