How to Build Community on Social Media Platforms

Twitter and facebook are great platforms for people to talk to each other, but they're not good broadcast media. So what i'm goin to try to do is create content that people will choose to talk about on those platforms cause they want to talk about it. And you think about a company that makes a mediocre product, like orios orio has, who knows how many people full-time tweeding for them? That amuses the digeradi, but i'm not sure it sells hamburgers and cookies. I think they are away more likely to sell hamburgs and cookies if they made hamburges and cookies that people wanted to talk about in and out.