Marketing Operators

E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes

9 snips
Apr 23, 2024
Exploring the complexities of forecasting in businesses, from Ridge Wallet's approach to cohort-based forecasting. Balancing goals and morale, preparing for high growth, and the lessons learned from mistakes. The podcast delves into the pitfalls of over and under forecasting, opportunity cost, and informed decision making for business growth.
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1
Introduction
00:00 • 2min
2
Streamlining Analytical Processes with Motion Tool
02:23 • 5min
3
Evolution of Forecasting Practices
07:05 • 18min
4
Exploring the Benefits of Aftersell for E-commerce Upselling
24:47 • 2min
5
Effective Forecasting Strategies for Business Growth
26:40 • 15min
6
Marketing Strategies and Inventory Management
41:55 • 10min
7
Insights on Forecasting Challenges and the Need for Realistic Projections
51:29 • 6min
8
Exploring Forecasting Strategies and Marketing Tools
57:25 • 4min
9
Navigating the Complexities of Forecasting
01:01:18 • 11min
10
Navigating Marketing Uncertainties and Risks in Forecasting Strategies
01:12:15 • 2min