E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
Marketing Operators
00:00
Navigating the Complexities of Forecasting
The chapter explores the challenges of setting revenue targets, re-forecasting based on performance, and adjusting projections to align with changing circumstances. It emphasizes the importance of realistic and flexible forecasting practices to avoid risks like excess inventory and missed opportunities.
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