E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
Marketing Operators
00:00
Exploring Forecasting Strategies and Marketing Tools
Exploring the significance of multiple scenarios for contribution margin targets based on varying revenue goals, and adjusting targets in response to performance. The discussion also includes insights into presenting different scenarios to the board and evaluating the marketing tool House for measurement and budget allocation.
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