E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
Marketing Operators
00:00
Effective Forecasting Strategies for Business Growth
This chapter explores the nuances of forecasting in a business setting, emphasizing the need for a balanced approach to projection granularity. It discusses adjusting projections for product launches and seasonal trends, setting expectations for super seasonal brands, and the impact of accurate forecasting on decision-making and revenue goals. The chapter also delves into cohort-based forecasting for e-commerce businesses, integrating financial reporting with marketing costs for aligned budgeting and tracking.
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