E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
Marketing Operators
00:00
Evolution of Forecasting Practices
The chapter delves into the evolution of forecasting practices within a company, focusing on the shift from customer acquisition-driven forecasting to a more nuanced approach considering market segments and product categories. It emphasizes the importance of setting targets based on commercial opportunities and seasonality, highlighting the collaborative and strategic nature of forecasting for business growth.
Transcript
Play full episode
