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How to Rethink your DTC Strategy in 2023

Jul 20, 2023
29:53
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1
Introduction
00:00 • 2min
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2
How to Scale a D to C Business
02:22 • 4min
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3
Forge and Oklahoma Smokes: The Origin Story
06:40 • 2min
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4
The Differentiator Between Brand Strategy and Positioning
08:27 • 2min
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5
Branding and Positioning in the World of D2C
10:22 • 2min
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6
The Importance of Building Community
12:10 • 2min
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7
TikTok and Oklahoma Smokes: A Comparison
13:55 • 3min
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8
How to Sell on TikTok
16:42 • 2min
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9
How to Position Your Brand Effectively
19:11 • 3min
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10
How to Scale Your TikTok Content Side
22:00 • 5min
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11
The Future of Direct to Consumer in E-Commerce
26:34 • 3min
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Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.

To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning

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