How to Scale a D to C Business

I think it's under appreciated because people always start with the idea first but they need to understand based on different categories, hey distribution and capital models look really different. I'm seeing some brands that are going kind of back to old ways of marketing old as in it's not directly going to drive sales for your product maybe you create a podcast. A lot of brands are getting smarter onHey how can we use organic to acquire customers? How can we use TikTokorganic to acquire customersHow can we use influencer gifting or micro creator gifting to build awareness for our product? It just so happens that we also make changes in nutrition products and supplements all of these kind of spaces get saturated