The Future of Direct to Consumer in E-Commerce

Ashwin: E-commerce got a tremendous amount of adoption very quickly through COVID. I don't think that is going anywhere. Direct to consumer as a viable channel is a phenomenal channel. Christian Swami: People will be more thoughtful about the products that they bring to market, understanding that a lot of categories are crowded or saturated. And so we'll maybe see better innovation in the products that come to market.