How to Sell on TikTok

I think all of the platforms are in this race for trying to own short form video content TikTok just led the way so Instagram is indexing heavily on reels YouTube is indexing heavy on shorts Facebook indexed heavily on their Facebook reels. Now what I'm seeing a lot of both content creators and brands doing is creating one piece of content and repurposing it across all of these platforms because ultimately I think they're realizing hey you know regulation can change, we don't own the customers on that platform we don't Own the platform so it's just kind of rented time and rented space.