How to Position Your Brand Effectively

Low average order value visually arresting as you say something where you can kind of build in public the story of your brand super important. I'm also thinking about category and developing like a very specific niche. You guys did that brilliantly with Oklahoma smokes this sort of like nicotine free tobacco free cigarette substitute without even understanding what this product is or seeing it. Yes I think both for TikTok as well as brands positioning their products. If you choose a niche that seems really specific you can actually pull a market towards that rather than saying hey where for everyone because if you're for everyone the backcountry people aren't going to be interested.