How to Scale Your TikTok Content Side

Sally Kohn: I think there's a lot of listeners certainly founders out there that are thinking about executing on TikTok at scale. She says people get tripped up when they think about how do you scale this content side? Kohn: You don't have to have this huge game plan day one in terms of here's thematically all the content I need to create. It makes most sense for you to hire just a creator who will be the face of the brand or like talking about your product.