Introduction

Ashwin Krista Swami is the founder of Oklahoma smokes. And nicotine free and tobacco free cigarette company as well as forge a brand agency based in New York ashwin thanks for joining the show. What do you think the biggest myth is in the world of D to C startups when it comes to growing a brand and getting that brand going from zero to one? Ashwin: There was this over indexing and I think there still is on branding and aesthetics.