The New Music Business with Ari Herstand How YouTube Works for Music
50 snips
Jan 15, 2025 George Karalexis and Donna Budica, co-founders of TEN2 Media, share their expertise in maximizing YouTube's impact on the music industry. They discuss YouTube's role as the top music discovery platform and how artists can leverage it for monetization and fan engagement. The duo dives into key strategies for navigating content creation, understanding analytics, and utilizing features like Shorts and live streaming. They also highlight the importance of partnerships and transparent revenue management for emerging artists looking to thrive in the ever-evolving digital landscape.
AI Snips
Chapters
Books
Transcript
Episode notes
Managing YouTube Revenue
- Leaving money on the table is likely without a specialized company managing your YouTube revenue.
- YouTube monetization is complex, so consider dedicated management beyond your distributor.
Crash Adams' Success Story
- Crash Adams grew from 4,000 to 11 million subscribers in 2 years with Ten2 Media's help.
- Their success demonstrates the potential of a dedicated YouTube strategy combined with early adoption of Shorts.
YouTube's Multi-Format Advantage
- YouTube is a multi-format platform encompassing long-form, short-form, and vlog content, offering diverse engagement opportunities.
- Unlike TikTok or Instagram, YouTube allows artists to connect with users through various content formats, fostering deeper fan connections.
