Donna Budica

George Karalexis and Donna Budica, co-founders of TEN2 Media, share their expertise in maximizing YouTube's impact on the music industry. They discuss YouTube's role as the top music discovery platform and how artists can leverage it for monetization and fan engagement. The duo dives into key strategies for navigating content creation, understanding analytics, and utilizing features like Shorts and live streaming. They also highlight the importance of partnerships and transparent revenue management for emerging artists looking to thrive in the ever-evolving digital landscape.

Join George Karalexis and Donna Budica, co-founders of Ten2 Media, as they dive into the art of thriving on YouTube. They discuss the importance of diversifying content formats and strategies to boost artist revenue. The duo emphasizes the necessity of audience engagement and long-term planning to maximize visibility. They also explore the comparison between YouTube and Spotify, revealing how YouTube's potential for monetization can outshine traditional streaming platforms, transforming musicians' careers in the digital era.