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Donna Budica

Co-founder and COO of TEN2 Media, bringing expertise in marketing, monetization, and content strategy to the music industry's YouTube presence.

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Jan 15, 2025 • 1h 14min

How YouTube Works for Music

George Karalexis and Donna Budica, co-founders of TEN2 Media, share their expertise in maximizing YouTube's impact on the music industry. They discuss YouTube's role as the top music discovery platform and how artists can leverage it for monetization and fan engagement. The duo dives into key strategies for navigating content creation, understanding analytics, and utilizing features like Shorts and live streaming. They also highlight the importance of partnerships and transparent revenue management for emerging artists looking to thrive in the ever-evolving digital landscape.